Cat Counselor

For the Holidays, Consumers Focus on Price (crm-daily)

Forget style, quality and customer service. This holiday season, all that
matters is price. A week before Halloween and two full months before
Christmas, stores are desperately trying to outdo each other in hopes of
drawing in customers worn down by the economy.

Wal-Mart, the biggest store in the nation, joined the price wars Monday by
announcing that it would give gift cards to shoppers if they buy something
there and find it somewhere else cheaper.

Staples and Bed Bath & Beyond have already said they will match the lowest
prices of Amazon.com and other big Internet retailers. Sears is going a step
further, offering to beat a competitor's best price by 10 percent.

"The days of marketing the stuff in your store because it was a hot brand are
over," says Dave Ratner, owner of Dave's Soda & Pet City, a Massachusetts pet
food and supplies chain.

For the holidays, Ratner plans to offer 20 percent off pet accessories if
customers buy a bag of dog food. Customers, he says, just want a deal.

Almost four years after the onset of the Great Recession, they've learned to
expect one, too. In better times, retailers could ...

crm-daily

Wizard101: Epic Gift Card Secret Pet

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